Did you ever imagine that something looks like an ugly lump of earth could turn into a delicious meal?

你有没有想过，这颗长得丑丑的“土疙瘩”，能变成你碗里的美味？

This is konjac. Let me show you its amazing transformations.

这是魔芋，让我们一起感受它的七十二变。

Here is Muchuan County, Leshan City, known as "China's Konjac Homeland". The unique local environment—with minimal sunlight, abundant rainfall, and high humidity—provides ideal ecological and climatic conditions for growing konjac.

这里是“中国魔芋之乡”乐山市沐川县。日照少、雨量大、湿度高的独特地理环境为魔芋种植提供了得天独厚的生态环境及气候条件。

Recently, the 2025 World Konjac Food Industry Development Conference was held here. This event helped bring a variety of healthy and tasty konjac products to a broader stage, allowing more people to enjoy great flavor while embracing a healthier lifestyle.

最近，2025世界魔芋食品产业发展会议在这这里召开，魔芋带来的众多健康美味，借此契机走向更广阔的舞台，让更多人在畅享美味的同时，拥抱健康生活。

Whether it’s konjac noodles, konjac knots, or konjac-based spicy strips, they all offer a smooth, crisp, and uniquely chewy texture. Today, konjac also appears in many other forms like konjac rice, konjac pasta, konjac "tripe", konjac "sashimi", konjac "sea cucumber", and konjac "abalone".

无论是魔芋丝、魔芋结、还是辣条，吃起来都是滑溜溜、爽脆脆，有独特的嚼劲。现在它还以魔芋米、魔芋面、魔芋毛肚、魔芋刺身、魔芋海参、魔芋鲍鱼等形态出现在餐桌上。

What’s more impressive is konjac’s health benefits. It is rich in dietary fiber, which aids digestion, and it’s extremely low in calories yet highly filling—making it an excellent choice for fitness and healthy eating.

更厉害的，魔芋富含膳食纤维，能促进肠道蠕动。同时，它热量极低、饱腹感强，是健身塑形和健康饮食的绝佳选择。

Nowadays,　Muchuan konjac has been exported to 64 countries and regions—from hot pot ingredients in Southeast Asia to health food shelves in Europe, where annual market growth exceeds 25%. In its many forms, Muchuan konjac has begun a global journey, becoming a savory taste of China appreciated worldwide.

现在，从东南亚的火锅市场到欧洲的健康食品专柜，沐川魔芋已出口至64个国家和地区，其中欧洲市场年增速超25%。沐川魔芋用多样形态开启了它的环球之旅，成为一张飘香世界的“中国味”名片。