(LNN)The Spring Festival holiday has come to an end, but the lively atmosphere and joy from the festivities still linger in the air. During this holiday, Leshan welcomed the New Year with a meticulously curated cultural and tourism program featuring over 70 activities across nine categories. These events allowed both locals and visitors to experience, taste, and fall in love with Leshan, making for a truly joyous celebration. Moreover, it brought unprecedented popularity and attention to the city, further boosting the upgrading of cultural tourism consumption.

　　This year's most popular spot in Leshan was undoubtedly the Grand Temple Fair, while the most eye-catching event was the intangible cultural heritage (ICH) folk parade. The largest and most high-profile folk temple fair in Leshan’s history took place from the first to the sixth day of the New Year. It gathered the most representative cultural scenes from all 11 districts and counties, showcasing local folk performances, unique products, interactive games, and ICH experiences, all spread across nearly 4 kilometers. The event created a modern version of Leshan's "Along the River During the Qingming Festival" where people could experience the cultural richness of Leshan’s various districts and counties without leaving the city.

　　Leshan’s first ICH folk parade, held after the successful UNESCO heritage listing, was an impressive spectacle both online and offline. With 18 carefully crafted parades, the online viewership surpassed 500,000, and the offline participation reached a staggering 1 million. It offered both locals and tourists a visual and cultural feast, immersing them in the strong festive spirit and allowing them to deeply appreciate the unique beauty of traditional folk culture.

　　春节假期落幕，假日里的热闹与欢腾仍犹在耳畔。这个假期，乐山喜迎新春，精心烹制的9大类70余项文旅大餐，让市民和游客体验乐山、品味乐山、爱上乐山、幸福过年，也为乐山带来了前所未有的人气和热度，为文旅消费提档升级助力添薪。

　　今年春节，乐山人气最旺的地方莫过于乐山大庙会，最出圈的莫过于非遗民俗巡游。乐山有史以来规模最大、规格最高、参与面最广的民俗大庙会活动，从大年初一到初六，汇集11个区县最具代表性的景观和当地独具特色的地方民俗展演、特色产品展销、趣味游戏互动、非遗民俗体验等，全线近4公里，创设乐山现代版“清明上河图”，让大家不出乐山城就能体验到乐山各区县好看、好吃、好玩的地方文化。

　　乐山在春节申遗成功后举办的首场非遗民俗巡游，更是线上线下同步呈现，18场独具匠心的巡游轮番上演，线上观看人次突破50万，线下参与人次更是高达100万，为市民和游客献上了一场视觉与文化的双重盛宴，在浓郁的年味中，深切感受到传统民俗文化的独特魅力。

　　剪辑：杨爵诚 罗天松

　　视频素材来源：乐山市文广旅局

（编辑：张宇婷）